Starting on February 20, 2023, Facebook announced that some targeting and campaign options will no longer be available for ads that include people under the age of 18 globally (under 20 in Thailand and under 21 in Indonesia) in your desired audience. These changes are part of Facebook’s ongoing efforts to strengthen the privacy and safety of teens across its platforms.
What’s Changing
The following targeting options will no longer be available to target ads to teens:
In addition, the following campaign options will no longer be available to target ads to teens:
What Impact Will These Changes Have on Your Existing Campaigns?
If you are currently running campaigns that use one or more of the affected options to reach teens, your ad sets will be impacted as follows:
How You Can Prepare for These Changes
If your campaigns are affected, Facebook recommends updating your ad sets before April 7, 2023. To continue to reach teens, you can remove targeting or campaign options that are no longer available and adjust your ad sets to only use allowed options.
Note that in the context of this product update, “teens” refers to people aged 13-17 in most countries, 13-19 in Thailand and 13-20 in Indonesia.
In conclusion, while these changes may impact how you currently target and deliver ads to teens, they are necessary to ensure the safety and privacy of young users on Facebook’s platform. It’s important to update your ad sets before April 7, 2023, to continue reaching teens using the allowed options.